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DigitalBar

A specialist benchmarking tool that monitors, ranks and promotes digital excellence in the Insurance industry

Insurance is going through a period of transformative change, and to stay up-to-date, insurers need the latest information

DigitalBar provides valuable measures for internal Insurer teams and vendors servicing the sector, helping shape digital transformation and investment decisions. 

Access up-to-date dashboards, ranking tables and data visualisations to gauge digital capabilities and user experience metrics. Compare capabilities across multiple product areas and see brands’ digital servicing coverage across the insurance lifecycle.   

DigitalBar is your go-to place for understanding about Insurance Customer Digital Experience.

For Trading and Digital Delivery teams, we know the importance of having a view of competitors’ journeys all in one place

DigitalBar provides a single-sign-on view of competitors’ journeys, capability and user experience metrics, saving insurers time and money to focus on delivering customer-focused digital capability improvements. 

We release regular insights into the digital capability of the market, including insight into specific UX features that, when improved, help insurers boost their performance against commercial targets. 

Let us put Insurance brands under the microscope, so you don’t have to. 

Why use DigitalBar?

8
Years of in-depth Digital Customer Experience research
 7,500
 individual customer journeys analysed
 250
brands reviewed in DigitalBar
8
Years of in-depth Digital Customer Experience research
 7,500
 individual customer journeys analysed
 250
brands reviewed in DigitalBar

Key Contacts

Jamie Bayliss
Consultant
Mark Andrews
Insurance Director
Mark McDonald
General Insurance Practice Director

Related content

DigitalBar Quarterly: Insurers need to seize digitalisation opportunities in claims
Infographic – Insurance Digital Experience 2022
Infographic – Insurance Digital Experience 2021