Equity Release: High rates mean necessity, not wants

Equity Release: High rates mean necessity, not wants

Alright, let’s dive into the hot topic of equity release mortgages, especially when interest rates are shooting through the roof. There’s a buzz about it being a “not-so-cool” product right now due to customer vulnerability. But wait… what if I told you there’s another side to this story?

Riding the High-Rate Wave

Yes, high-interest rates can be a bit intimidating, but here’s the kicker—they often bring out the big bricks of necessity. When the financial going gets tough, equity release becomes more than just an option on the table, it could be the superhero cape for those dealing with unexpected financial curveballs, or real financial necessity. We should always retain our ability to access the value in our homes, and we’d raise the roof if that choice was removed.

From Convenience to Necessity

I’m not saying that high-interest times are the unsung heroes of consumer protection. But… I am asking the question: do lower-rate scenarios open the front-door for, let’s say, more “I’d like to” lending, risking a bit too much on the consumer duty front? Not quite convenience cheques on your property, but you get my point. Enter higher interest rates, acting as a gated-entry, making sure only the serious visitors opt for equity release when they genuinely need it, and which is then looked at with greater scrutiny to qualify the need – and, importantly, which is better than the alternative.

Flipping the Narrative

So, let’s not write off equity release in a high-rate setting. Instead, let’s give it an open door for being a responsible and needed financial choice. It’s not about being unattractive; it’s about being the reliable go-to option when money matters get real. So, in the world of financial advice and financial products, equity release mortgages are like that dependable lodger, who’s silently got your back.

This blog is like flicking the switch on a cement mixer, and building the foundations to get you to think twice – and maybe even change your tune about why equity release could be the financial hero we didn’t know we needed.

So, pop on your hard-hat and let’s challenge those preconceived notions, giving equity release the shout-out it deserves! 🚀

Who do we see as the winners and losers in this environment?


1. Established Financial Institutions: Large banks and financial institutions, with access to capital and matching liabilities, and with a robust track record may thrive as trusted equity release providers, gaining the confidence of consumers seeking stability.

2. Innovative Fintech Companies: Tech-savvy companies embracing innovation in the equity release space could attract a younger demographic, tapping into a market looking for modern solutions.

3. Specialized Providers: Firms focusing exclusively on equity release, understanding the unique needs of this market, might gain an edge by offering specialised and tailored services.


1. Providers with Poor Transparency: Transparency is key. It’s not just providers lacking clarity in terms, conditions, and fees that may lose consumer trust – that’s just baseline, but those that appear to not have the consumer on their side or appear too ‘commercial’.

2. Those Resistant to Technological Adoption: Companies slow to adopt digital solutions or streamline their processes may struggle to compete with more agile competitors, particularly in appealing to an audience that is growing in its tech-savvy adoption – at both broker and customer level.

3. High-Fee Structures: Equity release providers with exorbitant prices, fees or complicated fee structures may face more than a few doors slamming in their faces, especially if more transparent and cost-effective options enter the market.

Remember, the market landscape is dynamic, and various factors can influence the success or challenges faced by equity release providers. It’s essential for businesses to adapt to changing consumer needs and market trends to stay competitive.

Keep exploring...

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Financial Advice on social media – ‘What can we believe?’
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