Investment in digital capabilities has been key for insurers in the past five years. During this time we have assessed over 2000 digital insurance journeys and our research since 2015 has shown that significant improvements have been made across the policy lifecycle, but work continues at pace. Our previous infographics have ranked insurers depending on the maturity of the digital journeys offered and results have been visualised on the Altus “digital donut” (see 2017 & 2018 research). DigitalBar takes that research to another level by allowing exclusive access to insurance customer journeys as well as the rankings previously published. DigitalBar captures screenshots and customer journey videos, along with digital scoring across the full policy lifecycle.
Some of the brands covered in our analysis: