DigitalBar is a specialist benchmarking service that monitors, ranks and promotes digital excellence in the insurance sector.

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Raising the digital insurance bar

DigitalBar benchmarks 250 UK insurers across 8 product lines and 18 digital capabilities, assessing over 7500 user journeys. 

Launched December 2020, following years of in-depth Altus Insurance Digital Experience research, DigitalBar evaluates user journeys for leading UK insurers. The results are summarised in a Digital League Table with scoring and analysis across the Insurance lifecycle, plus Insurer profile pages showing the digital journeys in more detail.

Independent benchmarking of 250 UK insurers

First released in 2015, the Altus Insurance Digital Experience analysed and ranked insurance customer journeys through a series of published infographics (historical research is shown below). DigitalBar now showcases this information via an interactive platform, scoring the digital proposition for each insurer from a quantitative (capability) and qualitative (usability) perspective.

The service is provided by digital transformation experts Altus Consulting and Pancentric Digital.

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Get in contact with us if you'd like to see further information comparing customer digital experience areas across products and insurers or for any other queries. 

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