Altus have updated our General Insurance Digital rankings for 2018. The focus is on key areas of GI Digital Customer Experience across major brands’ Home and Car Insurance. Undertaking desktop research to identify the functions that a customer can carry out digitally with each insurer, our findings highlight that investment in digital capability has continued at pace over the past 2 years. Focus is moving from customer acquisition to customer retention together with improvements in areas including mobile compatibility, renewals processes and claims since our previous research in 2017.

Our top 5’s across Home and Motor rankings include 2 Aviva brands, 2 AXA brands, MoreThan and Admiral – but in what order?