{"id":18755,"date":"2019-02-28T00:00:00","date_gmt":"2019-02-28T00:00:00","guid":{"rendered":"https:\/\/www.altus.co.uk\/the-chinese-way\/"},"modified":"2023-12-12T15:00:16","modified_gmt":"2023-12-12T15:00:16","slug":"the-chinese-way","status":"publish","type":"post","link":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/","title":{"rendered":"The Chinese Way"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u201cLeave the western world behind\u2026<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">The Chinese way\u2026<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Who knows what they know<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">The Chinese legend grows\u2026<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Standing at the master&#8217;s side<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Then with patience he confides<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Secret knowledge, sacred ways<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Pearls of wisdom from the dragon days\u201d<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Extract from \u2018The Chinese Way\u2019, Level 42<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">When Mark King and the band penned the lyrics to The Chinese Way back in 1983, little did they know just how prophetic their lyrics would be.<\/h2>\n\n\n\n<p>Roll forward to today, and imagine \u2013 just for a moment, while you\u2019re reading this \u2013 a world where:<\/p>\n\n\n\n<ul>\n<li>social interaction, entertainment, shopping, wealth and savings, health, business, charity, travel and much, much more are all embedded into a single, personalised mobile app<\/li>\n\n\n\n<li>every person and every business has a \u2018behaviour score\u2019, based on their social and financial behaviour, and services may be offered or withdrawn depending how \u2018good\u2019 you are<\/li>\n\n\n\n<li>mobile payment for almost all activities is standard, with cash being slowly consigned to history<\/li>\n\n\n\n<li>and taking just a single example from an area that affects every single one of us at one time or another, AI-powered \u2018intelligent robot doctors\u2019 can ask patients a series of questions and then recommend a course of action for more than 200 diseases.<\/li>\n<\/ul>\n\n\n\n<p>How do you feel? Excited? Disturbed? A memory of the brilliant, if dark, Black Mirror tv series? Well, this world is no longer just some futurist\u2019s imagination. This is happening in China, right now, today, and with an intensity and a speed never seen before.<\/p>\n\n\n\n<p>For so long hidden behind The Great Wall, we are now getting a far greater insight into what is going on in this global superpower, the World\u2019s largest and most developed retail e-commerce market. In the space of a decade or so, China\u2019s high-tech high-demand transformation has been nothing short of a miracle:<\/p>\n\n\n\n<ul>\n<li>exceptionally high digital adoption (approaching 800 million smartphone users), especially of quality products (including traceability) and amongst the younger generations<\/li>\n\n\n\n<li>around 65% of all smartphone users have adopted mobile payments<\/li>\n\n\n\n<li>two-thirds of Chinese consumers expect retailers to have current information on them and personalise the experience accordingly<\/li>\n\n\n\n<li>shopping experiences now mix social, entertainment, education and the transactional, using multiple digital platforms and apps, livestreaming, vlogs, AR and VR, and real-time offers and discounts to create truly bespoke engagements \u2013 the oft-touted but rarely delivered consumer-centric Market of One<\/li>\n<\/ul>\n\n\n\n<p><strong>At a business level, this translates to:<\/strong><\/p>\n\n\n\n<ul>\n<li>China now being the largest retail market in the world. For context, Alibaba\u2019s recent Singles Day (11th&nbsp;November) took in c.$30 bn of sales, more than double the United States\u2019 Black Friday and Cyber Monday combined &#8211; the poster-child example of what is happening.<\/li>\n\n\n\n<li>Ant Financial Services Group \u2013 which most Westerners, including many working in UK financial services sector, have never heard of &#8211; processed more payments in 2017 than Mastercard, runs the largest money market fund on the planet (Yu\u2019e Bao, or \u2018leftover treasure\u2019) with around US $260 bn AuA, and has a market valuation of around US $150 billion.<\/li>\n\n\n\n<li>WeChat (just 7 years old) now reports 1 billion monthly active users. Of these, an incredible 60% open the app more than 10 times a day, 21% more than 50 times a day, and with the average time spent on the app more than 66 minutes.<\/li>\n<\/ul>\n\n\n\n<p>Not surprisingly, traditional financial services are being usurped by the development of a truly digital marketplace, where consumers have no qualms about sharing their personal data provided they receive a benefit (a tailored solution) in return.<\/p>\n\n\n\n<p>Alibaba \u2013 the biggest of all the Chinese tech giants &#8211; no longer describes itself as a platform; instead, it is a \u2018data business\u2019, capturing and analysing the real-time data it receives to create ever-more personalised and relevant content for their users \u2013 a self-perpetuating virtuous circle. Meanwhile Ant, which spun out of Alibaba, is moving away from being a financial services conglomerate and is instead positioning itself as a \u2018lifestyle platform\u2019, earning its revenues from the many partner businesses using its technology.<\/p>\n\n\n\n<p>Perhaps more worrying for western nations, not least the financial sector, the Chinese technology giants have ambitious global plans through investment, acquisition and partnership. For example, Ant raised a whopping US $14 bn Series C funding round earlier this year, in part to extend its global footprint.<\/p>\n\n\n\n<p>And it\u2019s not just the Chinese private sector investing vast amounts of money to become global leaders. The Chinese government is investing US$ billions to position the country at the forefront of the technology revolution, not least in Artificial Intelligence. While China is currently the second-largest investor in AI enterprises after the US, China is leading the way in the fusion of AI and Fintech, and the State announced a scheme in July 2017 to surpass all western nations and shape the future of artificial intelligence by 2030. That said, expansion is not a foregone conclusion, as western nations have finally got wise to what\u2019s going on and clamped down on some of the investment and acquisition activity.<\/p>\n\n\n\n<p>While the cultures and social behaviours between China and UK are obviously very different, could The Chinese Way become The British Way? While maybe not in its entirety, and certainly not on the same scale, we would be foolish to believe that Chinese thinking can\u2019t be adapted to a UK way of life.<\/p>\n\n\n\n<p>In China, the innovation in fintech is creating \u2018inclusive finance\u2019, enabling more people and more businesses to access credit, and to save and better manage their money. On a smaller scale the same trend is emerging in the UK, and we already have a number of examples:<\/p>\n\n\n\n<ul>\n<li>The rise of digital-only platform as a market ecosystems, where content is increasingly curated<\/li>\n\n\n\n<li>Messaging apps that can do far more than just send texts and share pictures<\/li>\n\n\n\n<li>Digital wealth managers, hybrid digital-human services, \u2018round up\u2019 apps to save spare change into a savings account<\/li>\n\n\n\n<li>Personal finance apps \u2013 currently powered by early-stage Open Banking \u2013 which will get increasingly rich in their sophistication, yet simple to use from the consumer perspective<\/li>\n\n\n\n<li>P2P and Challenger Banks creating a lifeline for the SMEs that the incumbents have ignored for so long, providing a real shot in the arm for the burgeoning small business economy.<\/li>\n<\/ul>\n\n\n\n<p><strong>Compared to China, the UK is a decade behind; we need to put a few scared cows to the sword:<\/strong><\/p>\n\n\n\n<ul>\n<li>Reimagine the business model, don\u2019t just simply digitise the existing one.<\/li>\n\n\n\n<li>Collaboration with the right partners is critical, both propositional and during development.<\/li>\n\n\n\n<li>Using data to enable smarter, quicker decisions is becoming hygiene, albeit GDPR could be a real obstacle in Europe, and leave us trailing in China\u2019s wake.<\/li>\n\n\n\n<li>Be ruthless about capabilities \u2013 keep those that add the real value, outsource the rest.<\/li>\n\n\n\n<li>Consumers today expect \u2013 no, demand \u2013 that you treat them as people, that you personalise the offer. For them, as individuals.<\/li>\n<\/ul>\n\n\n\n<p>Businesses that don\u2019t do this will quickly find themselves less relevant, and joining the graveyard of once-famous brands.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.technative.io\/digital-transformation-can-the-uk-learn-from-the-chinese-way\/\" rel=\"noreferrer noopener\" target=\"_blank\"><em>This article first appeared in TechNative December 2018<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master&#8217;s side Then with patience he confides Secret knowledge, sacred ways Pearls of wisdom from the dragon days\u201d Extract from \u2018The Chinese Way\u2019, Level 42 When Mark King and the band penned the lyrics to [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":11013,"parent":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"insight-topic":[65,96,95,97,98,99,73],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Chinese Way - Altus Consulting<\/title>\n<meta name=\"description\" content=\"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master&#039;s side Then with patience he\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Chinese Way - Altus Consulting\" \/>\n<meta property=\"og:description\" content=\"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master&#039;s side Then with patience he\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Altus Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-12T15:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"567\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Altus Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Altus Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\"},\"author\":{\"name\":\"Altus Consulting\",\"@id\":\"https:\/\/www.altus.co.uk\/#\/schema\/person\/f00a850ecb2a2fc2fdb822f122e663b0\"},\"headline\":\"The Chinese Way\",\"datePublished\":\"2019-02-28T00:00:00+00:00\",\"dateModified\":\"2023-12-12T15:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\"},\"wordCount\":1150,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.altus.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\",\"url\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\",\"name\":\"The Chinese Way - Altus Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.altus.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg\",\"datePublished\":\"2019-02-28T00:00:00+00:00\",\"dateModified\":\"2023-12-12T15:00:16+00:00\",\"description\":\"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master's side Then with patience he\",\"breadcrumb\":{\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage\",\"url\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg\",\"contentUrl\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg\",\"width\":847,\"height\":567,\"caption\":\"Go game board\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.altus.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Chinese Way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.altus.co.uk\/#website\",\"url\":\"https:\/\/www.altus.co.uk\/\",\"name\":\"Altus Consulting\",\"description\":\"People | Passion | Partnership\",\"publisher\":{\"@id\":\"https:\/\/www.altus.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.altus.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.altus.co.uk\/#organization\",\"name\":\"Altus Consulting\",\"url\":\"https:\/\/www.altus.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.altus.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/05\/logo_altus-dark.svg\",\"contentUrl\":\"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/05\/logo_altus-dark.svg\",\"width\":160,\"height\":107,\"caption\":\"Altus Consulting\"},\"image\":{\"@id\":\"https:\/\/www.altus.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.altus.co.uk\/#\/schema\/person\/f00a850ecb2a2fc2fdb822f122e663b0\",\"name\":\"Altus Consulting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.altus.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/21fcbcf0126101d4e6901470e53c15fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/21fcbcf0126101d4e6901470e53c15fd?s=96&d=mm&r=g\",\"caption\":\"Altus Consulting\"},\"url\":\"https:\/\/www.altus.co.uk\/team\/altus-consulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Chinese Way - Altus Consulting","description":"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master's side Then with patience he","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/","og_locale":"en_GB","og_type":"article","og_title":"The Chinese Way - Altus Consulting","og_description":"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master's side Then with patience he","og_url":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/","og_site_name":"Altus Consulting","article_published_time":"2019-02-28T00:00:00+00:00","article_modified_time":"2023-12-12T15:00:16+00:00","og_image":[{"width":847,"height":567,"url":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg","type":"image\/jpeg"}],"author":"Altus Consulting","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Altus Consulting","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#article","isPartOf":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/"},"author":{"name":"Altus Consulting","@id":"https:\/\/www.altus.co.uk\/#\/schema\/person\/f00a850ecb2a2fc2fdb822f122e663b0"},"headline":"The Chinese Way","datePublished":"2019-02-28T00:00:00+00:00","dateModified":"2023-12-12T15:00:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/"},"wordCount":1150,"commentCount":0,"publisher":{"@id":"https:\/\/www.altus.co.uk\/#organization"},"image":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg","articleSection":["Blog"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/","url":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/","name":"The Chinese Way - Altus Consulting","isPartOf":{"@id":"https:\/\/www.altus.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage"},"image":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg","datePublished":"2019-02-28T00:00:00+00:00","dateModified":"2023-12-12T15:00:16+00:00","description":"\u201cLeave the western world behind\u2026 The Chinese way\u2026 Who knows what they know The Chinese legend grows\u2026 Standing at the master's side Then with patience he","breadcrumb":{"@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#primaryimage","url":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg","contentUrl":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/11\/Go-game_lrg.jpg","width":847,"height":567,"caption":"Go game board"},{"@type":"BreadcrumbList","@id":"https:\/\/www.altus.co.uk\/insights\/the-chinese-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.altus.co.uk\/"},{"@type":"ListItem","position":2,"name":"The Chinese Way"}]},{"@type":"WebSite","@id":"https:\/\/www.altus.co.uk\/#website","url":"https:\/\/www.altus.co.uk\/","name":"Altus Consulting","description":"People | Passion | Partnership","publisher":{"@id":"https:\/\/www.altus.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.altus.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.altus.co.uk\/#organization","name":"Altus Consulting","url":"https:\/\/www.altus.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.altus.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/05\/logo_altus-dark.svg","contentUrl":"https:\/\/www.altus.co.uk\/wp-content\/uploads\/2023\/05\/logo_altus-dark.svg","width":160,"height":107,"caption":"Altus Consulting"},"image":{"@id":"https:\/\/www.altus.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.altus.co.uk\/#\/schema\/person\/f00a850ecb2a2fc2fdb822f122e663b0","name":"Altus Consulting","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.altus.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/21fcbcf0126101d4e6901470e53c15fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/21fcbcf0126101d4e6901470e53c15fd?s=96&d=mm&r=g","caption":"Altus Consulting"},"url":"https:\/\/www.altus.co.uk\/team\/altus-consulting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/posts\/18755"}],"collection":[{"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/comments?post=18755"}],"version-history":[{"count":2,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/posts\/18755\/revisions"}],"predecessor-version":[{"id":21582,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/posts\/18755\/revisions\/21582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/media\/11013"}],"wp:attachment":[{"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/media?parent=18755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/categories?post=18755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/tags?post=18755"},{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.altus.co.uk\/wp-json\/wp\/v2\/insight-topic?post=18755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}