NFU Mutual

Journey into the Unknown
"Altus has developed a uniquely engineered approach to understanding and visualising what Financial Services companies do, culminating in our iconic one-page view of Business Capability. Using this content, NFUM were able to quickly understand where new propositions would impact their business and focus their efforts accordingly."

Founded by 7 farmers in 1910, today NFU Mutual has over 300 branches nationwide and continues to go from strength to strength. With local agents providing a personalised service for their 900,000 customers, NFUM have a dominant market share and combined operating ratio and retention rates that are the envy of their peers.