General Insurance - Digital Research 2017 - Digital Ranking
In the original GI Digital Research Altus carried out in Jan 2107, we looked at overall uptake in digital self-serve capabilities across the policy lifecycle (Quote, MTAs, Renewal, Claims) for Home and Motor products in the market. Altus has now extended that research to look at other digital services such as Document Portal, Mobile Apps, Webchat and Telematics. A scoring of equal weight has been applied to each of these 8 areas, which has resulted in a “Digital Insurer Ranking”.
Our top 4 include Aviva, Hastings Direct, AXA (Swiftcover) and Aviva again (QuoteMeHappy) – but in what order?