Direct Line Group: Tackling complexity

When Direct Line launched in partnership with RBS in 1985, they couldn’t foresee the complex business model that existed when divesting nearly 30 years later. During the time with the bank, RBS acquired a number of other insurance businesses, namely Churchill, Privilege and NIG as well as roadside assistance and vehicle recovery provider Green Flag.

At divestment in 2012, Direct Line Group covered multiple products across personal lines, and commercial insurance for the SME and large business market. With operations in Italy and Germany too, DLG had become a complex multi-brand, multi-product and multi-geographical business.

Now an independent insurance company, DLG has entered the FTSE 100 and is looking to take further advantage of being a stand-alone business and continuing the growth story.