Digital Ecosystem Management
With a proliferation of software companies offering best of breed solutions to propositional challenges, more companies than ever are buying software solutions instead of building their own. Buying software allows firms to build unique and varied propositions which support class-leading customer journeys.
There are a string of benefits to approaching proposition design this way. You can get configurable, ready-made solutions which increases speed to market and can remove a lot of the project risk and cost which comes with large build projects. In addition, you are provided with support/training and stand to gain from utilising an evolving product which will be matured and advanced through a vendor’s R&D process.