Digital Ecosystem Management Briefing Summary
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With a proliferation of software companies offering best of breed solutions to propositional challenges, more companies than ever are buying software solutions instead of building their own. Buying software allows firms to build unique and varied propositions which support class-leading customer journeys.
There are a string of benefits to approaching proposition design in this way. When you buy best of breed, you get configurable, ready-made solutions from trusted partners which increases speed to market and can remove a lot of the project risk and cost which comes with large build projects. In addition, you are provided with support and training and stand to gain from utilising an evolving product which will be matured and advanced through a vendor’s R&D process.