Amazon’s Insurance Opportunity - 10 areas Amazon can disrupt

There’s huge excitement in the insurance industry at present and we’ve been reading many sensational headlines about disruption from InsurTech players and the death of traditional insurers. With £4-5bn invested in insurance technology start-ups around the world, it’s difficult to ignore. But with very few breaking through and gaining significant market share, is Amazon perhaps the real threat to the 300-year-old insurance industry?

Based on the Altus General Insurance Capability Model, here are 10 areas where Amazon could disrupt the Insurance Industry:

In this piece we look at 10 areas where we believe Amazon has an opportunity to disrupt, and also the places where they could struggle.

Click here to view our General Insurance Digital Experience research results